Career Details

Digital Media Buying and Planning Certification

Description

Certifying Organization

Interactive Advertising Bureau

Details

If significant education or training is needed? No

If significant work experience is needed? No

Is an exam required? Yes

How many years until certification must be renewed? 2 year(s)

Certification can be renewed with Continuing Education Units? Yes

Certification can be renewed with re-examination? Yes

Certification can be renewed with Continuing Professional Development? No

Certification can be renewed in multiple ways? Yes

Certificates

Certificate name

Certified Sales Professional

Certifying Organization

Manufacturers Representatives Educational Research Foundation

Type

A - Core

Certificate name

Certified Hospitality Sales Executive

Certifying Organization

Hospitality Sales and Marketing Association International

Type

B - Advanced

Certificate name

Certified Revenue Management Executive

Certifying Organization

Hospitality Sales and Marketing Association International

Type

B - Advanced

Related Careers

Sales Representatives, Wholesale and Manufacturing, Technical and Scientific Products

Median Annual Income

$96,136

Projected Job Growth

+3 %

Career Cluster(s)

Marketing & Sales

Most Common Education Level

Bachelor's degree

Sell goods for wholesalers or manufacturers where technical or scientific knowledge is required in such areas as biology, engineering, chemistry, and electronics, normally obtained from at least 2 years of postsecondary education.

EnterprisingConventional

Telemarketers

Median Annual Income

$53,743

Projected Job Growth

-22 %

Career Cluster(s)

Marketing & Sales

Most Common Education Level

No formal educational credential

Solicit donations or orders for goods or services over the telephone.

EnterprisingConventionalSocial

Real Estate Sales Agents

Median Annual Income

$42,699

Projected Job Growth

+2 %

Career Cluster(s)

Financial Services

Most Common Education Level

High school diploma or equivalent

Rent, buy, or sell property for clients. Perform duties such as study property listings, interview prospective clients, accompany clients to property site, discuss conditions of sale, and draw up real estate contracts. Includes agents who represent buyer.

EnterprisingConventionalSocial

Public Relations Specialists

Median Annual Income

$77,626

Projected Job Growth

+6 %

Career Cluster(s)

Management & Entrepreneurship

Most Common Education Level

Bachelor's degree

Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.

EnterprisingArtisticSocial

Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products

Median Annual Income

$72,651

Projected Job Growth

+1 %

Career Cluster(s)

Marketing & Sales

Most Common Education Level

High school diploma or equivalent

Sell goods for wholesalers or manufacturers to businesses or groups of individuals. Work requires substantial knowledge of items sold.

EnterprisingConventional

Search Marketing Strategists

Median Annual Income

$73,259

Projected Job Growth

+8 %

Career Cluster(s)

Marketing & Sales

Most Common Education Level

Bachelor's degree

Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.

EnterprisingConventionalInvestigative

Market Research Analysts and Marketing Specialists

Median Annual Income

$73,259

Projected Job Growth

+8 %

Career Cluster(s)

Marketing & Sales

Most Common Education Level

Bachelor's degree

Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.

EnterprisingConventionalInvestigative

Sales Managers

Median Annual Income

$122,090

Projected Job Growth

+6 %

Career Cluster(s)

Marketing & Sales

Most Common Education Level

Bachelor's degree

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

EnterprisingConventional

Marketing Managers

Median Annual Income

$122,090

Projected Job Growth

+8 %

Career Cluster(s)

Marketing & Sales

Most Common Education Level

Bachelor's degree

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

EnterprisingConventional

Advertising and Promotions Managers

Median Annual Income

$122,090

Projected Job Growth

-3 %

Career Cluster(s)

Marketing & Sales

Most Common Education Level

Bachelor's degree

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

EnterprisingConventionalArtistic

Advertising Sales Agents

Median Annual Income

Projected Job Growth

-7 %

Career Cluster(s)

Marketing & Sales

Most Common Education Level

High school diploma or equivalent

Sell or solicit advertising space, time, or media in publications, signage, TV, radio, or Internet establishments or public spaces.

EnterprisingConventionalArtistic

Your One Stop Shop For All Career Resources

Whether you are exploring new career paths, building your resume, or preparing for your next opportunity, our tools, templates, and guidance are designed to help you navigate your career journey with clarity and confidence.