Career Details

Exploring Business & Marketing

Description

The Exploring Business & Marketing industry certification exam assesses learners on essential concepts in the Business, Finance, and Marketing Career Cluster. Learners are evaluated on their participation in business basics, marketing, employment skills, entrepreneurship, accounting, finance, and leadership activities. They are also assessed on their exposure to courses within the Business and Marketing Career Pathways and their involvement with leadership organizations such as FBLA and DECA.

Certifying Organization

YouScience

Details

If significant education or training is needed? No

If significant work experience is needed? No

Is an exam required? Yes

How many years until certification must be renewed? 3 year(s)

Certification can be renewed with Continuing Education Units? No

Certification can be renewed with re-examination? Yes

Certification can be renewed with Continuing Professional Development? No

Certification can be renewed in multiple ways? No

Certificates

Certificate name

Certified Marketing Specialist

Certifying Organization

Credit Union National Association

Type

B - Advanced

Certificate name

Certified Product Manager

Certifying Organization

Association of International Product Marketing and Management

Type

A - Core

Certificate name

Certified Product Marketing Manager

Certifying Organization

Association of International Product Marketing and Management

Type

B - Advanced

Related Careers

Public Relations Managers

Median Annual Income

$131,441

Projected Job Growth

+7 %

Career Cluster(s)

Management & Entrepreneurship

Most Common Education Level

Bachelor's degree

Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client.

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Advertising and Promotions Managers

Median Annual Income

$132,604

Projected Job Growth

-3 %

Career Cluster(s)

Marketing & Sales

Most Common Education Level

Bachelor's degree

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

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Market Research Analysts and Marketing Specialists

Median Annual Income

$73,259

Projected Job Growth

+8 %

Career Cluster(s)

Marketing & Sales

Most Common Education Level

Bachelor's degree

Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.

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Advertising Sales Agents

Median Annual Income

$62,833

Projected Job Growth

-7 %

Career Cluster(s)

Marketing & Sales

Most Common Education Level

High school diploma or equivalent

Sell or solicit advertising space, time, or media in publications, signage, TV, radio, or Internet establishments or public spaces.

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Media Programming Directors

Median Annual Income

$74,196

Projected Job Growth

+8 %

Career Cluster(s)

Arts, Entertainment, & Design

Most Common Education Level

Bachelor's degree

Direct and coordinate activities of personnel engaged in preparation of radio or television station program schedules and programs, such as sports or news.

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Writers and Authors

Median Annual Income

$74,108

Projected Job Growth

+5 %

Career Cluster(s)

Arts, Entertainment, & Design

Most Common Education Level

Bachelor's degree

Originate and prepare written material, such as scripts, stories, advertisements, and other material.

ArtisticEnterprising

Agents and Business Managers of Artists, Performers, and Athletes

Median Annual Income

$82,944

Projected Job Growth

+9 %

Career Cluster(s)

Arts, Entertainment, & Design

Most Common Education Level

Bachelor's degree

Represent and promote artists, performers, and athletes in dealings with current or prospective employers. May handle contract negotiation and other business matters for clients.

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Fundraising Managers

Median Annual Income

$115,007

Projected Job Growth

+6 %

Career Cluster(s)

Hospitality, Events, & Tourism

Most Common Education Level

Bachelor's degree

Plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.

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Marketing Managers

Median Annual Income

$155,087

Projected Job Growth

+8 %

Career Cluster(s)

Marketing & Sales

Most Common Education Level

Bachelor's degree

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

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Fundraisers

Median Annual Income

$78,287

Projected Job Growth

+6 %

Career Cluster(s)

Hospitality, Events, & Tourism

Most Common Education Level

Bachelor's degree

Organize activities to raise funds or otherwise solicit and gather monetary donations or other gifts for an organization. May design and produce promotional materials. May also raise awareness of the organization's work, goals, and financial needs.

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Market Research Analysts and Marketing Specialists

Median Annual Income

Projected Job Growth

+8 %

Career Cluster(s)

Marketing & Sales

Most Common Education Level

Bachelor's degree

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Search Marketing Strategists

Median Annual Income

Projected Job Growth

+8 %

Career Cluster(s)

Marketing & Sales

Most Common Education Level

Bachelor's degree

Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.

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Public Relations Specialists

Median Annual Income

Projected Job Growth

+6 %

Career Cluster(s)

Management & Entrepreneurship

Most Common Education Level

Bachelor's degree

Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.

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