Career Details

Exploring Business & Marketing

Description

The Exploring Business & Marketing industry certification exam assesses learners on essential concepts in the Business, Finance, and Marketing Career Cluster. Learners are evaluated on their participation in business basics, marketing, employment skills, entrepreneurship, accounting, finance, and leadership activities. They are also assessed on their exposure to courses within the Business and Marketing Career Pathways and their involvement with leadership organizations such as FBLA and DECA.

Certifying Organization

YouScience

Details

If significant education or training is needed? No

If significant work experience is needed? No

Is an exam required? Yes

How many years until certification must be renewed? 3 year(s)

Certification can be renewed with Continuing Education Units? No

Certification can be renewed with re-examination? Yes

Certification can be renewed with Continuing Professional Development? No

Certification can be renewed in multiple ways? No

Certificates

Certificate name

Certified Marketing Specialist

Certifying Organization

Credit Union National Association

Type

B - Advanced

Certificate name

Certified E-Marketing Analyst

Certifying Organization

Institute of Certified E-Commerce Consultants

Type

A - Core

Certificate name

Certified Internet Marketer

Certifying Organization

Internet Marketing Association

Type

A - Core

Related Careers

Business Intelligence Analysts

Median Annual Income

$105,473

Projected Job Growth

+36 %

Career Cluster(s)

Marketing & Sales

Most Common Education Level

Bachelor's degree

Produce financial and market intelligence by querying data repositories and generating periodic reports. Devise methods for identifying data patterns and trends in available information sources.

ConventionalInvestigativeEnterprising

Data Scientists

Median Annual Income

$105,473

Projected Job Growth

+36 %

Career Cluster(s)

Marketing & Sales

Most Common Education Level

Bachelor's degree

Develop and implement a set of techniques or analytics applications to transform raw data into meaningful information using data-oriented programming languages and visualization software. Apply data mining, data modeling, natural language processing, and machine learning to extract and analyze information from large structured and unstructured datasets. Visualize, interpret, and report data findings. May create dynamic data reports.

InvestigativeConventional

Web Administrators

Median Annual Income

$112,753

Projected Job Growth

+11 %

Career Cluster(s)

Digital Technology

Most Common Education Level

Bachelor's degree

Manage web environment design, deployment, development and maintenance activities. Perform testing and quality assurance of web sites and web applications.

ConventionalInvestigativeEnterprising

Advertising and Promotions Managers

Median Annual Income

$132,604

Projected Job Growth

-3 %

Career Cluster(s)

Marketing & Sales

Most Common Education Level

Bachelor's degree

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

EnterprisingConventionalArtistic

Market Research Analysts and Marketing Specialists

Median Annual Income

$73,259

Projected Job Growth

+8 %

Career Cluster(s)

Marketing & Sales

Most Common Education Level

Bachelor's degree

Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.

EnterprisingConventionalInvestigative

Advertising Sales Agents

Median Annual Income

$62,833

Projected Job Growth

-7 %

Career Cluster(s)

Marketing & Sales

Most Common Education Level

High school diploma or equivalent

Sell or solicit advertising space, time, or media in publications, signage, TV, radio, or Internet establishments or public spaces.

EnterprisingConventionalArtistic

Web and Digital Interface Designers

Median Annual Income

$92,579

Projected Job Growth

+8 %

Career Cluster(s)

Digital Technology

Most Common Education Level

Bachelor's degree

Design digital user interfaces or websites. Develop and test layouts, interfaces, functionality, and navigation menus to ensure compatibility and usability across browsers or devices. May use web framework applications as well as client-side code and processes. May evaluate web design following web and accessibility standards, and may analyze web use metrics and optimize websites for marketability and search engine ranking. May design and test interfaces that facilitate the human-computer interaction and maximize the usability of digital devices, websites, and software with a focus on aesthetics and design. May create graphics used in websites and manage website content and links.

InvestigativeArtisticConventional

Web Developers

Median Annual Income

$104,664

Projected Job Growth

+9 %

Career Cluster(s)

Digital Technology

Most Common Education Level

Bachelor's degree

Develop and implement websites, web applications, application databases, and interactive web interfaces. Evaluate code to ensure that it is properly structured, meets industry standards, and is compatible with browsers and devices. Optimize website performance, scalability, and server-side code and processes. May develop website infrastructure and integrate websites with other computer applications.

ConventionalInvestigative

Software Developers

Median Annual Income

$124,170

Projected Job Growth

+18 %

Career Cluster(s)

Digital Technology

Most Common Education Level

Bachelor's degree

Research, design, and develop computer and network software or specialized utility programs. Analyze user needs and develop software solutions, applying principles and techniques of computer science, engineering, and mathematical analysis. Update software or enhance existing software capabilities. May work with computer hardware engineers to integrate hardware and software systems, and develop specifications and performance requirements. May maintain databases within an application area, working individually or coordinating database development as part of a team.

InvestigativeConventionalRealistic

Marketing Managers

Median Annual Income

$155,087

Projected Job Growth

+8 %

Career Cluster(s)

Marketing & Sales

Most Common Education Level

Bachelor's degree

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

EnterprisingConventional

Market Research Analysts and Marketing Specialists

Median Annual Income

Projected Job Growth

+8 %

Career Cluster(s)

Marketing & Sales

Most Common Education Level

Bachelor's degree

EnterprisingConventionalInvestigative

Search Marketing Strategists

Median Annual Income

Projected Job Growth

+8 %

Career Cluster(s)

Marketing & Sales

Most Common Education Level

Bachelor's degree

Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.

EnterprisingConventionalInvestigative

Public Relations Specialists

Median Annual Income

Projected Job Growth

+6 %

Career Cluster(s)

Management & Entrepreneurship

Most Common Education Level

Bachelor's degree

Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.

EnterprisingArtisticSocial

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