Description
Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.
Interests
- Enterprising
- Conventional
- Investigative
Work Values
- Achievement
- Working Conditions
- Support
Work Styles
- Analytical Thinking
- Attention to Detail
- Dependability
- Integrity
- Initiative
Tasks
- Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
- Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
- Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
- Measure and assess customer and employee satisfaction.
- Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.
Work Activities
- Getting Information
- Analyzing Data or Information
- Interpreting the Meaning of Information for Others
- Processing Information
- Working with Computers
Detailed Work Activities
- Observing, receiving, and otherwise obtaining information from all relevant sources.
- Identifying the underlying principles, reasons, or facts of information by breaking down information or data into separate parts.
- Translating or explaining what information means and how it can be used.
- Compiling, coding, categorizing, calculating, tabulating, auditing, or verifying information or data.
- Using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information.
- Analyzing information and evaluating results to choose the best solution and solve problems.
- Developing specific goals and plans to prioritize, organize, and accomplish your work.
- Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.
- Developing constructive and cooperative working relationships with others, and maintaining them over time.
- Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions.
Technology Skills
- Analytical or scientific software
- Data base user interface and query software
- Information retrieval or search software
- Customer relationship management CRM software
- Enterprise resource planning ERP software
Abilities
- Inductive Reasoning
- Deductive Reasoning
- Fluency of Ideas
- Oral Comprehension
- Oral Expression
Skills
- Critical Thinking
- Reading Comprehension
- Writing
- Active Listening
- Complex Problem Solving
Knowledge
- English Language
- Customer and Personal Service
- Sales and Marketing
- Mathematics
- Administration and Management
Most Common Education Level
The “Most Common Education Level” refers to the level of education held by the majority of workers in a given occupation. For example, if the highest percentage of workers in a role have an Associate’s Degree, that suggests this is the typical educational requirement. Knowing this helps you plan how many years of education you may need to pursue that career.
Certificates
Certificate name
Certified Destination Marketing ExecutiveCertifying Organization
Destination Marketing Association International
Type
Advanced
Certificate name
Adobe Target Analyst Expert CertificationCertifying Organization
Adobe Systems Incorporated
Type
Product/Equipment
Certificate name
Chartered Market Technician - Level IIICertifying Organization
Market Technicians Association
Type
Advanced
Income Percentile
The income percentiles show how earnings are distributed within a profession. The 10th percentile means that 10% of workers earned less than that amount. The median (50th percentile) indicates that half of workers earned more, and half earned less. The 90th percentile reflects what the top 10% of earners in the field make.
| Income Percentile | Annual Income |
|---|---|
| Low (10%) | $53,062 |
| Median (50%) | $73,259 |
| High (90%) | $124,352 |
Income by Experience
This table shows how income typically grows with experience—from entry level (0–2 years), to mid-level (3–5 years), to senior level (6–8 years), to expert level (8+ years).
| Experience | Income |
|---|---|
Entry Level  | $68,516 |
| Mid Level | $95,319 |
| Senior Level | $117,495 |
| Expert Level | $163,822 |
Employability
There are currently 903,400 jobs in this career path. Over the next 10 years, that number is expected to increase to 978,300 positions, reflecting a projected growth of 8%.
The Projected Job Growth figure refers to the expected increase or decrease in employment within a specific career field over a certain period of time.
Projected Job Growth of 8%
Related Careers
The career information and data on this site incorporates information from O*NET Web Services, Lightcast, CareerOneStop, and the U.S. Bureau of Labor Statistics (BLS). For more details regarding the data sources and the specific information sourced, click here.
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