Description
Sell or solicit advertising space, time, or media in publications, signage, TV, radio, or Internet establishments or public spaces.
Interests
- Enterprising
- Conventional
- Artistic
Work Values
- Relationships
- Independence
- Working Conditions
Work Styles
- Attention to Detail
- Initiative
- Persistence
- Integrity
- Achievement/Effort
Tasks
- Prepare and deliver sales presentations to new and existing customers to sell new advertising programs and to protect and increase existing advertising.
- Maintain assigned account bases while developing new accounts.
- Provide clients with estimates of the costs of advertising products or services.
- Locate and contact potential clients to offer advertising services.
- Explain to customers how specific types of advertising will help promote their products or services in the most effective way possible.
Work Activities
- Selling or Influencing Others
- Communicating with People Outside the Organization
- Establishing and Maintaining Interpersonal Relationships
- Thinking Creatively
- Performing for or Working Directly with the Public
Detailed Work Activities
- Convincing others to buy merchandise/goods or to otherwise change their minds or actions.
- Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.
- Developing constructive and cooperative working relationships with others, and maintaining them over time.
- Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions.
- Performing for people or dealing directly with the public. This includes serving customers in restaurants and stores, and receiving clients or guests.
- Observing, receiving, and otherwise obtaining information from all relevant sources.
- Developing specific goals and plans to prioritize, organize, and accomplish your work.
- Handling complaints, settling disputes, and resolving grievances and conflicts, or otherwise negotiating with others.
- Using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information.
- Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.
Technology Skills
- Graphics or photo imaging software
- Presentation software
- Desktop publishing software
- Electronic mail software
- Data base user interface and query software
Abilities
- Oral Expression
- Speech Clarity
- Oral Comprehension
- Speech Recognition
- Written Comprehension
Skills
- Speaking
- Persuasion
- Service Orientation
- Social Perceptiveness
- Active Listening
Knowledge
- Sales and Marketing
- Customer and Personal Service
- English Language
- Communications and Media
- Mathematics
Most Common Education Level
The “Most Common Education Level” refers to the level of education held by the majority of workers in a given occupation. For example, if the highest percentage of workers in a role have an Associate’s Degree, that suggests this is the typical educational requirement. Knowing this helps you plan how many years of education you may need to pursue that career.
Certificates
Certificate name
Master Advertising SpecialistCertifying Organization
Promotional Products Association International
Type
Specialty
Certificate name
Certified SalespersonCertifying Organization
Sales and Marketing Executives International
Type
Core
Certificate name
Master Advertising Specialist PlusCertifying Organization
Promotional Products Association International
Type
Specialty
Certificate name
Training Advertising SpecialistCertifying Organization
Promotional Products Association International
Type
Specialty
Certificate name
Digital Media Sales CertificationCertifying Organization
Interactive Advertising Bureau
Type
Advanced
Income Percentile
The income percentiles show how earnings are distributed within a profession. The 10th percentile means that 10% of workers earned less than that amount. The median (50th percentile) indicates that half of workers earned more, and half earned less. The 90th percentile reflects what the top 10% of earners in the field make.
| Income Percentile | Annual Income |
|---|---|
| Low (10%) | $46,149 |
| Median (50%) | $62,833 |
| High (90%) | $91,227 |
Income by Experience
This table shows how income typically grows with experience—from entry level (0–2 years), to mid-level (3–5 years), to senior level (6–8 years), to expert level (8+ years).
| Experience | Income |
|---|---|
Entry Level  | $61,262 |
| Mid Level | $75,346 |
| Senior Level | $87,876 |
| Expert Level | $118,863 |
Employability
There are currently 111,600 jobs in this career path. Over the next 10 years, that number is expected to decrease to 104,200 positions, reflecting a projected decline of -7%.
The Projected Job Growth figure refers to the expected increase or decrease in employment within a specific career field over a certain period of time.
Projected Job Growth of -7%
Related Careers
The career information and data on this site incorporates information from O*NET Web Services, Lightcast, CareerOneStop, and the U.S. Bureau of Labor Statistics (BLS). For more details regarding the data sources and the specific information sourced, click here.
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